Global Fields are organization-level registration form fields that help Adobe teams collect consistent information across events. They support standardized reporting and reliable Salesforce lead mapping.
What are Global Fields?
Global Fields are form fields you configure once at the organization level and then reuse in registration forms and surveys. This ensures the same questions, labels, and options are used across teams and events.
Examples used by Adobe
- Address
- Are you an existing Customer?
- City
- Company type
- Country
- Employees using this product
Why Global Fields matter
- Consistency: standard fields across all events improves data quality.
- Reporting: consistent questions make cross-event reporting easier.
- Salesforce mapping: stable field definitions reduce integration issues.
- Governance: clear ownership prevents accidental changes that impact downstream systems.
Step 1: Create or edit a Global Field
Go to Organization → Registration → Global Fields. From there you can create a new Global Field or edit an existing one.
Key settings to review
- Field Name: internal identifier for the field.
- Field Type: e.g., Select list, Text, Country.
- Required setting: whether it must be answered when added to a form.
- Label: what registrants see.
- Options & translations: define choice values and localized labels (if applicable).
- Save answer: optionally store an answer to pre-fill next time.
Screenshot: Global Field configuration
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Step 2: Assign Business Unit access
Global Fields must be enabled for the correct Business Unit(s). Only enabled Business Units will be able to use the field in their registration forms.
Screenshot: Business Unit access
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Step 3: Add a Global Field to a registration form
Go to Registration → Form Builder. In the Form Components panel, select the Global tab, then drag-and-drop the Global Field into your form.
Screenshot: Form Builder → Global tab
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Ongoing ownership responsibilities
Each Adobe account should assign a business stakeholder to own and manage Global Fields and related metadata.
- Maintain and review Global Fields (definitions, labels, options)
- Manage option updates carefully to avoid reporting/mapping issues
- Confirm Salesforce mappings when fields change
- Validate required settings and Business Unit access
- Review compliance language (as applicable) with the Adobe business/compliance owner
Sandbox validation checklist
- Field label confirmed
- Required settings validated
- Options reviewed (including translations, if used)
- Correct Business Units enabled
- Salesforce mapping confirmed
- Legal/compliance language reviewed (if applicable)
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